The Life-first Coaching Business Podcast
Welcome to The Life-First Coaching Business Podcast, hosted by Leonie Novorol, a business coach for purpose-driven women. This podcast is designed for coaches who want to attract and sign their dream clients without burnout or overwhelm, and create a life-first business that supports their personal values.
In each episode, you’ll discover client attraction strategies, authentic selling techniques, and mindset shifts that will help you create an irresistible coaching offer and scale your coaching business sustainably. Whether you're just starting out or looking to grow your coaching business, we’ll provide actionable advice to simplify your business strategy, sell with confidence, and finally achieve the freedom and flexibility you desire.
Ready to make bold moves and transform your coaching business? Tune in to learn how to confidently sign clients and create a coaching business that fuels your life, not the other way around.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
The Life-first Coaching Business Podcast
Marketing vs. Selling: The Key Differences Every Coach Needs to Know | Ep.41
In today's episode of the Life-First Coaching Business Podcast, I’m diving into the critical difference between marketing and sales and why you need both to grow your coaching business effectively.
Many coaches spend their time and energy on marketing, yet struggle to convert leads into paying clients. In this episode, I’ll explain the distinct roles of marketing and sales, why both need to be working in tandem, and the common mistakes coaches can make that hinder client conversions.
In this episode, you’ll learn:
- The key difference between marketing and sales and how they complement each other.
- Why marketing alone won’t bring in clients (and why you need to embrace selling).
- How to shift your mindset about sales to make it feel more like a service than a pushy tactic.
- Practical tips to integrate sales into your marketing strategy, so you’re always moving your audience closer to working with you.
- How to set actionable goals and track your progress for both marketing and sales.
If you’re tired of pouring energy into marketing without seeing results, this episode is for you. I'll show you how to make the sales process more natural and effective, so you can stop missing opportunities and start turning your leads into clients.
Listen in now to get the clarity and confidence you need to balance marketing and sales and build the coaching business you love.
Resources mentioned:
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This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
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