The Life-first Coaching Business Podcast
The Life-First Coaching Business Podcast is your go-to resource for ambitious wellness and life coaches who are ready to build a thriving, freedom-focused coaching business. Hosted by Leonie, founder of The Happy Heart Co, this podcast delivers actionable tips on the strategies, systems and the mindset you need to help you create a profitable coaching business that supports your life—without burnout or overwhelm.
Tune in each week for episodes on niching down, standing out in a crowded market, and mastering authentic fear-free selling, all while embracing a focused less-is-more approach to your business growth.
Whether you're a new coach or ready to level up, tune in for tips and advice on turning your passion into a purpose-fueled, life-first coaching business.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
The Life-first Coaching Business Podcast
Marketing vs. Selling: The Key Differences Every Coach Needs to Know | Ep.41
In today's episode of the Life-First Coaching Business Podcast, I’m diving into the critical difference between marketing and sales and why you need both to grow your coaching business effectively.
Many coaches spend their time and energy on marketing, yet struggle to convert leads into paying clients. In this episode, I’ll explain the distinct roles of marketing and sales, why both need to be working in tandem, and the common mistakes coaches can make that hinder client conversions.
In this episode, you’ll learn:
- The key difference between marketing and sales and how they complement each other.
- Why marketing alone won’t bring in clients (and why you need to embrace selling).
- How to shift your mindset about sales to make it feel more like a service than a pushy tactic.
- Practical tips to integrate sales into your marketing strategy, so you’re always moving your audience closer to working with you.
- How to set actionable goals and track your progress for both marketing and sales.
If you’re tired of pouring energy into marketing without seeing results, this episode is for you. I'll show you how to make the sales process more natural and effective, so you can stop missing opportunities and start turning your leads into clients.
Listen in now to get the clarity and confidence you need to balance marketing and sales and build the coaching business you love.
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This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie from The Happy Heart Co. Find me on Instagram @leonie.businesscoach or learn more at www.thehappyheartco.com
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