The Life-first Coaching Business Podcast
The Life-First Coaching Business Podcast is your go-to resource for ambitious wellness and life coaches who are ready to build a thriving, freedom-focused coaching business. Hosted by Leonie, founder of The Happy Heart Co, this podcast delivers actionable tips on the strategies, systems and the mindset you need to help you create a profitable coaching business that supports your life—without burnout or overwhelm.
Tune in each week for episodes on niching down, standing out in a crowded market, and mastering authentic fear-free selling, all while embracing a focused less-is-more approach to your business growth.
Whether you're a new coach or ready to level up, tune in for tips and advice on turning your passion into a purpose-fueled, life-first coaching business.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
The Life-first Coaching Business Podcast
Selling your Coaching without the Ick: Sales Psychology 101 | Ep.42
In today’s episode of The Life-First Coaching Business Podcast, we’re diving into the psychology behind why people buy and how to sell in a way that feels authentic and natural. Whether you're a new coach or a seasoned entrepreneur, this episode will help you understand what truly motivates buying decisions and how to sell without feeling pushy.
In This Episode, I Cover:
- The four key psychological drivers behind why people make buying decisions.
- How to align your messaging with your clients’ needs and desires.
- Why focusing on trust and connection is the key to effortless sales.
- How to sell in a way that’s genuine and feels good for both you and your clients.
Why This Matters:
Your sales strategy is not just about pushing your offer—it’s about connecting with the right people and meeting their needs. A well-designed sales approach helps you build trust, create meaningful connections, and ultimately, generate sales with ease. It’s an invaluable asset that helps you attract the clients you truly want to work with while feeling good about the process.
Key Learning Outcomes:
In this episode, you’ll learn:
- How to identify the core psychological drivers that influence your clients’ buying decisions.
- How to structure your messaging and sales approach for maximum connection.
- How to build trust with potential clients and make the sales process feel seamless.
Links:
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This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie from The Happy Heart Co. Find me on Instagram @leonie.businesscoach or learn more at www.thehappyheartco.com
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