The Life-first Coaching Business Podcast
Welcome to The Life-First Coaching Business Podcast, hosted by Leonie Novorol, a business coach for purpose-driven women. This podcast is designed for coaches who want to attract and sign their dream clients without burnout or overwhelm, and create a life-first business that supports their personal values.
In each episode, you’ll discover client attraction strategies, authentic selling techniques, and mindset shifts that will help you create an irresistible coaching offer and scale your coaching business sustainably. Whether you're just starting out or looking to grow your coaching business, we’ll provide actionable advice to simplify your business strategy, sell with confidence, and finally achieve the freedom and flexibility you desire.
Ready to make bold moves and transform your coaching business? Tune in to learn how to confidently sign clients and create a coaching business that fuels your life, not the other way around.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
The Life-first Coaching Business Podcast
The Hidden Work That Will Make Marketing 100x Easier | Ep.48
In today’s episode of The Life-First Coaching Business Podcast, I dive into the crucial role that market research plays in growing your coaching business.
If you're planning, building, or growing your purpose-led business, this episode will help you understand how market research can guide your decision-making, refine your offerings, and attract the right clients.
I’ll walk you through the 3Cs of smart market research and how you can use them to ensure your business strategy resonates with your ideal audience.
In This Episode, I Cover:
- The power of using market research to fine-tune your business strategy
- The 3Cs of Market Research: Customers, Competitors, and Climate
- How to gather valuable insights about your customers to shape your messaging
- Understanding your competitors to identify gaps in the market and opportunities for differentiation
- Having your finger on the pulse of the trends, shifts and changes in your niche area or industry.
Key Learning Outcomes:
In this episode, you’ll learn:
- How to conduct effective market research by focusing on the 3Cs
- How to use customer insights to craft messaging that speaks directly to your ideal client’s needs
- How to analyze your competitors to create a unique position in the market
- How to keep on top of the trends in your market.
Timestamps:
00:00 Introduction: The Importance of Market Research
01:16 Strategic Market Research: Three Key Areas
04:15 Client Research: Understanding Your Ideal Client
11:06 Competition Analysis: Knowing Your Market
15:02 Industry Trends: Staying Ahead of the Curve
19:30 Practical Tips for Effective Market Research
21:56 Conclusion and Next Steps
Resources Mentioned:
- The Life-first Coaches Launch Plan Live Group Coaching Program
- FREE Masterclass 4 Key Steps to Sign Coaching Clients with Ease
- Answer The Public Website
Other links:
FREE LIVE MASTERCLASS
Learn how to attract dream clients on repeat with a stand-out Signature Coaching Offer
Join me live for The Magnetic Offer Formula and discover the blueprint to make your coaching irresistible — so you can market and sell with ease.
This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.
Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com
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