The Life-first Coaching Business Podcast

Client Attracting Content Starts with Your Offer [The Signature Offer Mini Series: Part 3] | Ep.52

Leonie Novorol Season 1 Episode 52

In part 3 of the Signature Offer Series, we’re diving into the powerful link between your core coaching offer and your entire marketing strategy. 

If you’ve ever wondered what to post or how to stand out online, this is for you.

I’ll walk you through my 4-part ACES messaging framework and show you how having a clearly defined offer (with a results-focused transformation) makes it so much easier to show up with purpose and confidence in your content, calls, and conversations.

You’ll learn:

  • Why helpful tips alone aren’t converting followers into clients
  • The key mindset shift that positions you as the solution
  • How to use messaging before you even create your offer
  • What to do if your clients need different levels of support over time

Your signature offer isn’t just a thing you sell - it’s the foundation of your life-first business. Let’s make it your most powerful marketing tool.

Timestamps:

00:00 Introduction to Signature Offers

00:34 Recap of Previous Episodes

01:00 Using Your Offer to Inform Marketing

02:53 The ACEs Framework Explained

03:24 Crafting Messaging Around Your Offer

03:47 Attracting and Connecting with Clients

04:41 Enlightening and Selling to Clients

06:22 Importance of Market Research

07:45 Creating a Content Strategy

09:59 Validating and Scaling Your Offer

11:19 Conclusion and Next Steps

Grab your FREE 1 Page Client Attraction Blueprint & Mini Training HERE

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

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